You Can't Manage What You Don't Measure

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F. John Reh, management.about.com says that "Key Performance Indicators, also known as KPI or Key Success Indicators (KSI), help an organization define and measure progress toward its goals."

Though determining what to measure and how to measure can be tricky, once metrics are in place, you can "tell which strategies are working and which aren't. If you make a change, you use the metrics to tell you whether the change improved things or not."

Here are some of Reh's keys in measuring to manage:

Measure what's important.
Publish your metrics and benchmarks.
Reward people for exceeding their goals.
And then start over.