ALN Magazine Print Advertising Rates, Deadlines, and Specifications

 Reach the people who specify, influence,
recommend, or buy products or services.

Ad Close and Materials Deadlines

Issue Ad Close Materials Due
January/February 2012 12/1/2011 12/2/11
March 2012 2/1/2012 2/2/2012
April 2012 3/1/2012 3/2/2012
May/June 2012 4/2/2012 4/3/2012
July/August 2012 6/1/2012 6/4/2012
2013 BUYER'S GUIDE 7/9/2012 7/10/2012
September 2012 8/1/2012 8/2/2012
October 2012 9/4/2012 9/5/2012
November/December 2012 10/1/2012 10/2/2012

2012 General Display Advertising Rates

4-COLOR 1X 3X 6X 9X 12X
Spread, Tabloid $16,040 $15,165 $14,005 $13,250 $12,560
Full Page Tabloid $9,120 $8,710 $8,290 $7,670 $7,295
1/2 Page Tabloid $6,055 $5,765 $5,370 $5,120 $4,905
1/4 Page Tabloid $4,495 $4,330 $4,025 $3,880 $3,735
Spread, Standard $11,275 $10,495 $9,730 $9,270 $8,890
Full Page, Standard $6,360 $6,090 $5,675 $5,405 $5,165
1/2 Page Standard $4,590 $4,415 $4,095 $3,980 $3,790
1/3 Page Standard $3,810 $3,725 $3,495 $3,370 $3,250
1/4 Page Standard $3,000 $2,900 $2,770 $2,655 $2,575
B&W 1X 3X 6X 9X 12X
Spread, Tabloid $14,235 $13,360 $12,190 $11,440 $10,755
Full Page Tabloid $7,900 $7,410 $6,985 $6,370 $5,995
1/2 Page Tabloid $4,750 $4,445 $4,070 $3,820 $3,605
1/4 Page Tabloid $3,190 $3,035 $2,715 $2,555 $2,435
Spread, Standard $9,465 $8,685 $7,915 $7,470 $7,075
Full Page, Standard $5,045 $4,785 $4,370 $4,095 $3,870
1/2 Page Standard $3,290 $3,115 $2,800 $2,640 $2,495
1/3 Page Standard $2,540 $2,415 $2,200 $2,075 $1,950
1/4 Page Standard $1,690 $1,595 $1,465 $1,350 $1,280

Charges are per insertion and reflect U.S. currency rates. 15% agency commission applicable. Prices subject to change, with or without notice.

INSERTS, OUTSERTS AND REPRINTS
Quotations available upon request.


Advertising Specifications

SPACE WIDTH DEPTH (MM w x d)
Tab Spread (Bleed) 22½ 14.5½ (558.8 mm x 368.3 mm)
Tab Spread (Trim) 21.75½ 14.25½ (552.45 mm x 361.95 mm)
Tab Spread (Live Area) 21½ 13.75½ (546.1 mm x 355.6 mm)
Tabloid Page (Bleed) 11½ 14.5½ (279.4 mm x 368.3 mm)
Tabloid Page (Trim) 10.875½ 14.25½ (276.225 mm x 361.95 mm)
Tabloid Page (Live Area) 10.375½ 13.75½ (266.7 mm x 355.6 mm)
1/2 Tab Vertical 13½ (127 mm x 330.2 mm)
1/2 Tab Horizontal 10½ (254 mm x 127 mm)
1/4 Tab Square 6.5½ (127 mm x 165.1 mm)
Standard Spread 14.5½ 10½ (279.4 mm x 254 mm)
Standard Page 7.25½ 10½ (184.15 mm x 254 mm)
1/2 Standard Vertical 4.875½ 10½ (123.825 x 254 mm)
1/2 Standard Horizontal 4.875½ (177.8 mm x 123.825 mm)
1/3 Standard Square 4.5½ 4.875½ (114.3 mm x 123.825 mm)
1/3 Standard Vertical 2.125½ 10½ (53.975 mm x 254 mm)
1/4 Standard Vertical 3.35½ 4.875½ (82.55 mm x 123.825 mm)

ARTWORK SUBMITTAL REQUIREMENTS
ALN® Magazine is produced in QuarkXPress on a Macintosh platform. Please follow these guidelines carefully to avoid additional production charges.

Late Fee:  Advertising material received after material due date will be subject to a $200 late charge.

Production Charges
ALN® Magazine
has complete production capabilities available including ad design, layout, and copyrighting. Advertisers will be billed for production costs at prevailing rates. We prefer a high-resolution, CMYK, PDF file; which insures that you get your desired outcome in the printed piece. We cannot guarantee the color accuracy of RGB files. All fonts must be embedded in your PDF and Postscript files.

All Original Files submitted MUST include:

  • Program name and version used
  • All original graphic, logos, and /or scans. All continuous tone (photos) must be at least 300 dpi. All line art that is not vector, should be at least 1000 dpi for smooth results.
  • All fonts used in the document: i.e., printer and screen as well as embedded fonts. Exception(s): In Illustrator, fonts should be changed to outline and need not be submitted with the file.
  • All color files should be converted to CMYK. For black & white ads, grayscale. We cannot guarantee the color accuracy of RGB files.
  • We do not use PMS colors but will consider doing so for an additional charge—to be dertermined by quote from your sales representative.
  • A color proof should accompany all ads. Vicon Business Media, Inc. will not be held responsible if a proof is not provided.
  • FTP submission instructions are available upon request.

Here are some other timely suggestions:

  • If at all possible, visit our printer’s website (www.ovidbell.com) and go to their prepress page to download their distiller options and instructions for creating postscript files for your Quark or InDesign program and also the Adobe Acrobat Distiller setting so that your PDFs are industry standard high resolution.
  • Spot or PMS colors should not be used unless you plan to support the extra ink and plate charges.
  • The use of System or True Type fonts should be avoided if possible.

Failure to provide any of the above will result in significant delays in the production process and may incur additional expense.

For more information or questions, please contact:
Alice Scofield, Ad Traffic Manager
Email Alice
Phone: 603-672-9997 x101 Fax: 603-672-3028

Contact your salesperson to order an ad today!

Liz Vickers
Group Publisher
Email Liz
631-241-6161
Denise Phillips
Account Manager
Email Denise
603-672-9997 x110
Eric Basta
Account Manager
Email Eric
603-672-9997 x121

 

 

Ad Close and Materials Deadlines

Issue Ad Close Materials Due
January/February 2012 12/1/2011 12/2/11
March 2012 2/1/2012 2/2/2012
April 2012 3/1/2012 3/2/2012
May/June 2012 4/2/2012 4/3/2012
July/August 2012 6/1/2012 6/4/2012
2013 BUYER'S GUIDE 7/9/2012 7/10/2012
September 2012 8/1/2012 8/2/2012
October 2012 9/4/2012 9/5/2012
November/December 2012 10/1/2012 10/2/2012