2012 General Display Advertising Rates

	4-Color
	US Currency $	1x	3X	6X	12X	18X
	Ctr Spread	$12,475	$12,105	$11,830	$11,760	$10,840
	Cvr 2 or Pg 3	$6,415	$6,220	$5,925	$5,890	$5,245
	Cvr 3 or Pg 5	$6,415	$6,220	$5,925	$5,890	$5,245
	Cover 4	$6,575	$6,380	$6,425	$6,250	$6,110
	Full Page	$4,950	$4,790	$4,695	$4,410	$4,205
	2/3 Page	$3,570	$3,460	$3,330	$3,020	$2,800
	1/2 Island	$2,860	$2,780	$2,490	$2,255	$1,945
	1/2 Page	$2,800	$2,710	$2,370	$2,120	$1,855
	1/3 Page	$2,600	$2,530	$2,290	$2,065	$1,785
	1/4 Page	$2,485	$2,405	$2,255	$1,945	$1,665

 Charges are per insertion and reflect U.S. currency rates. 15% agency commission applicable. Prices subject to change, with or without notice.

INSERTS, OUTSERTS AND REPRINTS
Quotations available upon request.

Ad Close and Materials Deadlines

ARTWORK SUBMITTAL REQUIREMENTS
ALN World(tm) is produced in QuarkXPress on a Macintosh platform. Please follow these guidelines carefully to avoid additional production charges.

Late Fee:  Advertising material received after material due date will be subject to a $200 late charge.

Production Charges
ALN World has complete production capabilities available including ad design, layout, and copyrighting. Advertisers will be billed for production costs at prevailing rates. We prefer a high-resolution, CMYK, PDF file; which insures that you get your desired outcome in the printed piece. We cannot guarantee the color accuracy of RGB files. All fonts must be embedded in your PDF and Postscript files.

All Original Files submitted MUST include:

• Program name and version used
• All original graphic, logos, and /or scans. All continuous tone (photos) must be at least 300 dpi. All line art that is not vector, should be at least 1000 dpi for smooth results.
• All fonts used in the document: i.e., printer and screen as well as embedded fonts. Exception(s): In Illustrator, fonts should be changed to outline and need not be submitted with the file.
• All color files should be converted to CMYK. For black & white ads, grayscale. We cannot guarantee the color accuracy of RGB files.
• We do not use PMS colors but will consider doing so for an additional charge—to be dertermined by quote from your sales representative.
• A color proof should accompany all ads. Vicon Publishing, Inc. will not be held responsible if a proof is not provided.
• FTP submission instructions are available upon request.

Here are some other timely suggestions:

• If at all possible, visit our printer’s website (www.ovidbell.com) and go to their prepress page to download their distiller options and instructions for creating postscript files for your Quark or InDesign program and also the Adobe Acrobat Distiller setting so that your PDFs are industry standard high resolution.
• Spot or PMS colors should not be used unless you plan to support the extra ink and plate charges.
• The use of System or True Type fonts should be avoided if possible.

Failure to provide any of the above will result in significant delays in the production process and may incur additional expense.

For more information or questions, please contact:
Alice Scofield, Ad Traffic Manager
Email Alice
Phone: 603-672-9997 x101 Fax: 603-672-3028

Contact your salesperson to order an ad today!

Prices subject to change, with or without notice.